The majority of breast cancer patients, at least 7 in 10, living in low-income countries including sub-Saharan Africa, first present in the clinic when the disease is at the advanced or late-stage and by this time, treatment possibilities have less benefit or are simply unavailable thereby leading to poor outcomes. The barriers to early detection of the disease in these settings have been outlined in publications.

Given that the barriers to early detection of breast cancer in these settings are complex and multifaceted, we are using a mixed-methods approach including the development of social engagement platforms and smart solutions to enhance awareness and provide support links while acknowledging the nuances in these diverse settings. To change the narrative, there is a need to encourage open discussions and engagements on these issues.